Centra launch #WeAreHurling survey to mark their ninth year as GAA Hurling All-Ireland Senior Championship sponsor

Tuesday 12 June 2018

92% say they are proud to see hurls being presented to foreign dignitaries
87% say their local club is an integral part of their community
42% said they dress their house in their county colours during Championship season
40% admitted to bringing a hurl on holidays

Centra has conducted *research which shows that 95% of participants believe that hurling is an integral part of our national identity. Centra, proud sponsor of the GAA Hurling All-Ireland Senior Championship for the last nine years, today released their #WeAreHurling survey results, which showcase the importance of our national sport and the role it plays in communities across the country.

When asked about their passion and love for the game, 42% of participants said they dress their house in their county colours during championship season; whilst 55% said they have nearly cried or have been brought to tears by a hurling game. 40% admitted to bringing a hurl on holidays and 92% said they are proud to see hurls being presented to foreign dignitaries during state visits. 87% of those surveyed said that their local GAA club is an integral part of their local community. When asked what county would win if the All-Ireland Championship was won by supporters alone, Cork took pole position (19%), followed closely by Dublin (17%) and Kilkenny (13%).

Commenting on the #WeAreHurling 2018 survey results, Centra ambassador, Mícheál Ó Muircheartaigh, said: “I am truly delighted to see such a high percentage of people who believe hurling is part of our national identity. I have travelled the length and breadth of the country following hurling and I have seen how important GAA is to Irish communities. It is a uniquely Irish sport that is ingrained in our heritage. Centra are doing their bit to remind us of this through their #WeAreHurling campaign and I am very happy to be part of that.”

Centra’s #WeAreHurling campaign celebrates the passion displayed by those in Ireland’s collective hurling community and shines a light on those who devote their lives to the game, helping to make our national sport a pillar of Irish pride. From players and partners, to volunteers and sponsors, Centra’s #WeAreHurling campaign brings to life the stories of those who make up Ireland’s hurling community. These stories will be showcased on Centra’s social channels throughout the 2018 season.

Speaking at the launch of Centra’s 2018 #WeAreHurling campaign, Martin Kelleher, Centra Managing Director, said: “Centra is at the heart of communities across Ireland and plays an important role in the promotion and development of hurling at a local level. Our #WeAreHurling campaign showcases the multitude of roles that people play to contribute to the success of hurling. We will continue to champion these people, because it is their passion that drives this sport, year-after-year.”

*Centra’s 2018 #WeAreHurling survey participants comprised of Centra shoppers and was conducted via Musgrave’s consumer insights department.

2018 Centra #WeAreHurling Ambassadors: