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Posted on Tuesday 3 May 2016 by Centra
3rd May 2016
The subject of water has never been so topical in Ireland but just how much are Irish people actually drinking? Not half enough, according to research conducted by Centra.
The findings, compiled by REDC, reveal that the average Irish adult is only consuming half of their recommended eight glasses of water a day. 4 out of 5 (a staggering 86%) of Irish people are not drinking enough water. Worryingly, the findings also show that there is a lack of understanding; over half of the population believe they are consuming the correct amount of water, when in fact they are not.
Hydration is a key component of a healthy lifestyle and Centra is encouraging the nation to drink more water as part of their ‘Get Summer Ready’ campaign. This initiative builds on Centra’s Live Well programme which commits to shaking up the convenience sector by encouraging healthy choices when on the go.
The REDC research also reveals that the older generation are by far the worst offenders with those over 65 years drinking just 3.5 glasses of water a day. The younger generation of Irish society are more conscientious, with those aged between 18 and 24 drinking over 5 glasses of water daily. Over half (56%) of respondents said they tend to forget to drink water during the day and almost a third (31%) said they find water too bland.
Centra is motivating customers to drink more water by reducing shelf space for fizzy drinks in store and promoting healthier alternatives instead. The results are impressive; within 6 months Centra reduced the calorie intake of its customers by 60 million – the equivalent of 3.75 million spoons of sugar. In support of the ‘Get Summer Ready’ initiative, Centra will be offering a 6 pack of Ballygowan 500ml water for just €1 on Friday 6th May. Centra is making a conscious effort to make hydration affordable by ensuring there is always water on promotion in their stores.
To promote healthy hydration, Centra’s consultant dietician Sarah Keogh has developed top ten tips to stay hydrated.
Speaking about today’s findings Sarah Keogh, Consultant Dietician with Eatwell.ie and a member of the Irish Nutrition and Dietetic Institute said: “It is alarming that 86% of Irish people are not drinking enough water but even more shocking that people don’t know they should be drinking more. Not being hydrated can have significant repercussions for physical health and cognitive functioning. It is extremely easy to increase your consumption by just following a few simple tips, and you won’t believe the difference it will make!”