Posted on Wednesday 20 May 2015 by Centra

Centra champions healthy living through GAA partnership 

Community hurling events to visit twelve counties this summer

#CentraChamps

Centra GAA Launch 2015

Wednesday, 20th May 2015

Centra ‘Champions of Healthy Living’ ambassador and GAA legend, Henry Shefflin, along with Patrick Horgan and Conal Keaney lined out today in Herbert Park, Dublin as Centra launched its  GAA endorsed product range and its new community event summer tour, which will spread Centra’s healthy living message across Ireland. A selection of the finest inter-county stars, past and present, will travel the length and breadth of the country to give healthy eating and training tips to the next generation of hurling stars.

This summer Centra has introduced a special new GAA endorsed product range, perfect for all budding Henry Shefflin’s. The range is convenient for all the family and is perfect when you are on the go during those busy summer months. It includes a variety of low calorie sandwiches, along with delicious ‘Fruit Pots’ and nutritious strawberry and mango smoothies – one of your 5 a day.

There will be twelve community hurling events taking place over the next three months, starting this Saturday (23rd May) in Nowlan Park, Kilkenny before travelling on to counties from Cork to Donegal and Galway to Dublin. Children will participate in a specialised hurling skills session with some of the best players in the game and will pick-up some tips on the diet and nutrition of a Champion! The events are run with the support of local Centra stores in each area and feature a host of entertainment along with a barbeque for all.

The grand finale of these community events will take place this October in Croke Park; the home of GAA. Centra is giving a selection of clubs a once in a lifetime chance to win the ultimate behind the scenes day out as they enjoy a special training session with Centra’s ‘Champions of Healthy Living’, a stadium tour and lots of entertainment! To be in with a chance to win, take your best club selfie with your local Centra store owner and submit it on www.centra.ie.

Martin Kelleher, Managing Director, Centra commented; “We are committed to promoting healthy living through the Centra brand and our partnership with the GAA provides the perfect platform to engage with communities around the country on this important topic. This year we are delighted to launch our GAA endorsed product range which is available in stores nationwide. Along with a fun-day out for all at our community events, our ‘Champions of Healthy Living’ hurling stars will help educate parents and children alike on the importance of eating well and being active.”

Uachtarán Chumann Lúthchleas Gael Aogán Ó Fearghail said: “Centra have combined the importance of healthy eating and being active in their new campaign and what better way to do it than by showcasing the lifestyle habits of some of our best hurlers. 

"Visiting no fewer than 12 counties our younger members will get to see first-hand the benefits of paying attention to what we eat and we at Cumann Lúthchleas Gael are delighted to partner with valued GAA Hurling Championship sponsors Centra on what is a most worthwhile project.”

Ten-time All-Ireland Champion, Henry Shefflin added; “I am delighted to be involved once again with the Centra community hurling events. I’m particularly proud to be promoting healthy eating as it’s something I feel strongly about and I’m looking forward to sharing some valuable healthy living tips to young hurler throughout the country.”

The Centra community events start on Saturday 23rd May and run right throughout the summer. Registration for each event takes place in the participating Centra stores. For more information on the community events, see www.centra.ie or find Centra Ireland on Facebook and Twitter.