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Posted on Friday 6 March 2015 by Centra
Centra Marks International Women’s Day with the Announcement of Three Quarters of a Million Euro raised for Breast Cancer Support
6th March 2015
It’s a disease that affects over 2,800 women in Ireland every year and today, ahead of International Women’s Day on Sunday, Centra announced it has helped raise three quarters of a million euro (€752,100) for the Irish Cancer Society’s Action Breast Cancer programme. Centra smashed its original target of €400,000 with a campaign that saw communities pounding the pavements, donning pink vests and ‘painting it pink’ for a great cause.
Breast cancer survivor Jeanette Prunty (39) joined Maighread Cremin from Centra and Susie Cunningham from the Irish Cancer Society today to announce the staggering amount raised and mum of two, Jeanette, said, “I was diagnosed with triple negative breast cancer in 2010. Luckily I got it early and am back at work now and living a normal life. Fundraising like this helps women like me all over the country and I encourage everyone to get involved with the Irish Cancer Society this year so we can raise even more money for such an important cause.”
Over 250 Centra retailers rallied their local towns and villages to come together for Centra’s ‘Let’s Walk’ initiative raising over €215,000 in total. Over 7,500 participants collectively walked through villages, towns and cities around Ireland to help drive awareness of breast cancer and raise badly needed funds.
As well as the walks, Centra sold nearly 44,000 of their limited edition pink reflective vest and 1,100 of their special rose gift box raising an additional €74,200. The pink hi-vis vest, which sold out nationwide, made sure that you were both stylish and protected during the dark winter mornings and evenings, perfect for walkers, runners and cyclists.
Money raised by Centra has gone directly to the Irish Cancer Society’s Action Breast Cancer programme. The Society is Ireland’s leading provider of breast cancer information and support, reaching over 25,000 women concerned about breast cancer and breast health every year. The Society strives to ensure that everyone affected by breast cancer has the support they need, when they need it.
The remaining funds (€445,800) were raised through the Irish Cancer Society’s ‘Paint it Pink’ campaign, which Centra kindly supports; where people were encouraged to turn something pink for the charity, whether it was your nails, hair, car or dog! Money was also generated in Centra stores through collection units (€17,100).
This is the fifth year that Centra has supported the Irish Cancer Society’s Action Breast Cancer programme, with the campaign having raised over €2 million to date.
Commenting on the success of Centra’s Pink Walks, Martin Kelleher, Managing Director of Centra, said, “Each year our Centra campaign for the Irish Cancer Society’s Action Breast Cancer programme goes from strength to strength and most importantly the money raised continues to increase. We are extremely grateful to all our customers in local communities throughout the country who continue to show their support year on year whether it be through the walks or purchasing our pink product. Without the support of our customers and the efforts made by our Centra retailers the campaign would not be as successful as it is today.”
Commenting on the funds announcement John McCormack, Chief Executive Officer of the Irish Cancer Society, said “Centra have been supporting the Society for the last five years and we sincerely appreciate the work of all the Centra stores and employees across Ireland. Each year they sell pink products, organise the pink walks and help to raise awareness of breast cancer in their communities. Breast cancer is one of the most common cancers in women in Ireland and we would not be able to provide the free nationwide support services that we do without the considerable support that Centra offer us.”
Anyone concerned about breast cancer or breast health should call the Irish Cancer Society’s National Cancer Helpline on Freefone 1800 200 700.